advertising
-
Advertisers
Blue Hive puts emojis to work for Ford Italia
Smartphones and tablets may be killing off newspapers, emojis seem to be doing their best to kill off the language.…
Read More » -
Ad Tech
Gordon MacSween of Captive Media: How digital out of home can reach ‘unreachable’ millenials
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience…
Read More » -
Advertisers
Goodby’s Photoshop epic leads Emmy contenders
The Emmy awards, run by the US National Academy of Television Arts and Sciences, has muscled in on ad awards…
Read More » -
Advertisers
Is this new Brothers and Sisters ad for Sky’s Premier League the best football ad so far?
There’ve been a lot of them, of course, most notably Nike’s World Cup ‘ambush’ extravaganzas. But football ads have become…
Read More » -
Advertisers
Mark Flys of FEPE: the next big challenges for out of home are global reach and delivery
For those of us who have worked in out of home advertising since before the digital revolution, the current excitement…
Read More » -
Advertisers
Smash Martians is ‘most memorable’ pre-internet ad
New research from marketing data and analytics specialist Acxiom -‘Ad campaigns reimagined’ – claims that: *35 per cent of consumers…
Read More » -
Advertisers
Anomaly wins Cancer Research UK brand brief
A string of US agencies have opened in London in the past few years including big names Droga5, Crispin Porter…
Read More » -
Advertisers
LL-B redesigns Stonehenge for Lotto and AMV
Camelot’s Lotto is running a campaign through AMV BBDO showing various overwrought plonkers saying what they’d do with all that…
Read More » -
Ad Tech
Ciesco’s Gordon Montgomery: the fortunes of Tangent and Parity show how tough the marcoms sector is
Off at a Tangent or seeking Parity? The parallels are eerie. Both companies, Tangent plc and Parity plc are AIM…
Read More »