Home / Advertisers / Is this new Brothers and Sisters ad for Sky’s Premier League the best football ad so far?

Is this new Brothers and Sisters ad for Sky’s Premier League the best football ad so far?

There’ve been a lot of them, of course, most notably Nike’s World Cup ‘ambush’ extravaganzas. But football ads have become much of a muchness, Ronaldo and chums whacking them in from all angles with the help of lots of CGI.

But this new one for Sky, plugging its forthcoming coverage of the Premier League (the only big sporting property it has left apart from cricket), is outstanding. They’ve even managed to animate (in all respects) Sky’s expensive new pundit Thierry Henry.

Creatives were Indy Selvarajah ans Harv Bains, it was directed by Scott Lyon for Outsider with post production by Electric Theatre Archive. The client (first time we’ve credited one of those) is Sky’s Nick Hands.

Raises the bar for footie ads.

MAA creative scale: 9.25 (best so far).

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.