advertising
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Ad Tech
Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’
For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…
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Advertisers
Wieden+Kennedy hits top form with Angry Birds epic
Wieden+Kennedy London has struck a rich vein of form since it waved goodbye to Tesco – BBH beware – and…
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News
Carlsberg’s ‘kickabout’ sets off in pursuit of ‘pub team’
More football and the UK season hasn’t even started yet. This time it’s Carlsberg with ‘If Carlsberg did kickabouts..’ from…
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Advertisers
Steady as she goes at P&G with new CEO Taylor – but is the company actually going anywhere?
Procter & Gamble, still the world’s biggest advertiser with a spend of $9bn and $500m of agency fees (which it’s…
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Advertisers
How sticking with CHI paid off for Travelodge
One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals…
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Ad Tech
Gloo aims for £30m to make its marcoms mark
A common sign of a bubble in financial markets is the formation of companies that say to investors: give us…
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Advertisers
ITV surfs buoyant UK ad economy
There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and…
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Advertisers
Adam&eve produces hippie-tastic online film for Marmite
You either love or hate Marmite (personally I’m agnostic but I never was much use in these matters) so brand…
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Advertisers
BT’s new Champion’s League ‘House Party’ ad is enough to put you off football
Sky’s ad featuring Thierry Henry from agency Brothers and Sisters is making waves and now it’s rival BT Sports’ turn…
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