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Greenpeace launches new ‘brand attack’ on Volkswagen
As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’…
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Ciesco: mixed results for big four ad groups but US-based Omnicom and IPG set the pace in Q3 2015
By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications…
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Paul Simons: three big new campaigns that lack a key ingredient – a convincing proposition
There seems to be an unwritten code in adland not to offer up public criticism on creative work. It is…
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New biz whizz Alex Lubar replaces Zaid Al-Zaidy as head of McCann London
Mark Lund, a founder of DLKW and then Now and a former boss of the Government’s COI, has been CEO…
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Why VW’s agencies are hoping it re-enters marketing arena sooner than later
Volkswagen has reported a pre-tax loss of €2.5bn in the third quarter after it set aside €6.7bn to cover (it…
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American Airlines coup for MDC’s Crispin Porter
MDC Partners’ Crispin Porter has a sprightly new feather in its cap after a turbulent past couple of years: American…
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Ogilvy Paris unveils GPS safety campaign for Allianz
Insurer Allianz and agency Ogilvy Paris reckon seven out of ten drivers drive more carefully (even in France) if there’s…
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FCB Inferno gets an A* for new teachers campaign
FCB Inferno is launching the second phase of its ‘Your Future Their Future’ campaign for the National College for Teaching…
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BBH scores for Tesco with Halloween ‘Spookermarket’
It will soon, you may have noticed, be Halloween – an occasion for groan-worthy marketing if ever there was one.…
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