Home / Advertisers / BBH scores for Tesco with Halloween ‘Spookermarket’

BBH scores for Tesco with Halloween ‘Spookermarket’

It will soon, you may have noticed, be Halloween – an occasion for groan-worthy marketing if ever there was one. But it’s big business these days it seems.

Complete madness: I was in Stockholm at the weekend and there was a pop-up Halloween store with a queue round the block.

Tesco seems to have discovered a seasonal sense of fun – Tesco? – courtesy of agency BBH’s Black Sheep Studios with this online film, ‘Spookermarket.’

Packing ’em in on YouTube already.

BBH seems to be hitting its stride for the recently unloved retailer.

MAA creative scale: 8.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.