advertising
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Advertisers
Germany’s C3 buys UK content agency Seven
Leading German content marketing agency C3 (Creative, Code & Content) has bought the UK’s Seven to create what it claims…
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Ad Tech
Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016
To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of…
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Advertisers
Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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Advertisers
Coca-Cola deploys mass agency line-up for one-brand global rebrand ‘Taste the Feeling’
Coca-Cola has dropped its ‘Open Happiness’ campaign in favour of new one-brand ‘Taste the Feeling.’ This, it seems, is the…
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Advertisers
Just Eat boosts marketing line-up with Carter hire
Just Eat, which is doing a thoroughly good job of disrupting the takeaway food market (by offering a useful service…
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Advertisers
VW produces a winner in reverse from Norway
We’re off on our travels again, to Norway this time for a campaign for Volkswagen’s Trailer Assist from agency TRY/APT…
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Agencies
Y&R’s Mandelbaum moves up to top Europe creative job
Y&R has named São Paulo-born Jaime Mandelbaum as CCO for Europe, overseeing the WPP-owned network’s continental European operations. Mandelbaum, who…
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Advertisers
Karmarama goes back to poster basics for challenging British Army recruitment campaign
The British Army has been researching 16-24 year olds, the so-called ‘Generation Z’ (if they’re Generation Z what does that…
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Advertisers
IAAF’s Lord Coe still needs to clarify role at Chime’s CSM
Chime Communications, sold to US private equity outfit Providence for £374m last year (WPP retains a 20 per cent stake),…
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