Germany’s C3 buys UK content agency Seven
Leading German content marketing agency C3 (Creative, Code & Content) has bought the UK’s Seven to create what it claims is Europe’s biggest content agency with a turnover of €100m and clients including Porsche, Weightwatchers, Fujitsu, Sainsbury’s, VW and Hyatt. C3 is backed by Germany’s Hubert Burda Media. Germany and the UK are Europe’s two biggest content markets.
Seven has had an alliance with Hubert Burda’s Burda Creative for the past 18 months.
C3 managing director Gregor Vogelsang says: “We have been great admirers of Seven for many years. It operates in a hugely progressive market at the leading edge of the industry, so this deal marks a significant step in our strategy to build a truly global content marketing agency network.”
‘Content,’ mainly online but also including customer magazines (where Seven started) is now reckoned to account for a quarter of the $20bn spent annually on UK marketing.