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YouTube launches six-second mobile ‘Bumper’ ads
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year…
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Could marketing have averted Green’s BHS fiasco?
Is the BHS fiasco – the store chain formerly owned by Arcadia’s Sir Philip Green has gone into administration –…
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Knorr goes from ‘First Kiss’ to ‘Love At First Taste’
Yet another big new campaign – this is getting too much. I recall my early days at Campaign magazine (I…
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Danonino rolls out Y&R’s global ‘Say Yes’ proposition
Danone is launching its first global campaign for kids’ brand Danonino through Y&R and it’s following in the footsteps of…
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McDonald’s reviews $1.5bn US creative – UK consultancy Flock wins prime pitch job
It was bound to happen after the appointment of Brit Steve Easterbrook to head McDonald’s but the fast food giant,…
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JWT upgrades Philadelphia’s angels for the digital era in comeback campaign
Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH…
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Sarah Watson wins top BBH strategy post
Sarah Watson, Chief Strategy Officer of BBH New York, has been appointed as the Global CSO of BBH Group. She…
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Halifax brings back Top Cat in new blockbuster campaign from adam&eveDDB
Halifax has been regaling us for years with not-so-heavenly choirs hymning the praises of its various offers. It was probably…
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McCann campaign for Mouvement du Nid tries to show the reality of prostitution
Prostitution and France are indelibly linked, usually in a sort of faux joie de vivre. The great Hollywood musical Gigi…
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