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Advertisers
John Lewis win helps adam&eveDDB to IPA Effectiveness Awards hat trick
Adam&eveDDB’s eagerly awaited John Lewis Christmas ad surfaces next week – I’m told it’s a cheerier effort than last year’s…
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Advertisers
Greg Paull of R3 Worldwide: best ads of 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up…
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Advertisers
Adam&eve does its bit for British exports to the US with a gaggle of anarchic felines
Adam&eveDDB seems to be gaining some purchase in America; it’s been doing Mars’ Temptations cat treats for a while now…
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Agencies
Erin Johnson returns to JWT despite Martinez lawsuit
JWT chief communications officer Erin Johnson, who’s suing JWT over former global CEO Gustavo Martinez’s allegedly sexist and racist behaviour,…
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Analysis
Snapfax: the nation’s top hates are revealed
Another week done and dusted, another huge sack of shredded paper heading off to the recycling bin, Snapfax fans. Once…
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Advertisers
Isobel adds Fab to Kelly’s for ice cream giant R&R
R&R Ice Cream, based in north Yorkshire, is Europe’s biggest ice cream maker and second in the world after Unilever…
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Advertisers
Wieden+Kennedy’s Bud Light ‘blockbuster’ trampled underfoot by mad US election
We suggested that Wieden+Kennedy’s ‘Bud Light Party’ campaign for AB InBev with Amy Schumer and Seth Rogen was a high…
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Ad Tech
New ID Comms research highlights advertiser media skills shortfall
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to…
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Advertisers
Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of…
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