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By Staff on February 26, 2013
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received an unexpected bouquet in the shape of the three year study by the Advertising Association [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News, Research | Tagged adspend, advertising association, growth, let your body drive, Maria Miller, Nonstop, peugeot 208, Roger Hyslop, Tim Lefroy, uk economy
By Stuart Smith on June 8, 2012
An amusing industry spat has broken out between the Chartered Institute of Marketing and just about everyone else over the way the industry has been handling the vexed issue of marketing to children. One year into the Bailey era, the CIM has released research that apparently shows 85% of parents are unaware of the Government-sponsored [...]
Posted in Agencies, Politics, Research | Tagged advertising association, asa, Chartered Institute of Marketing, David Cameron, David Thorp, Ian Twinn, isba, Letting Children Be Children, Mark Lund, Reg Bailey, The Bailey Report
By Paul Simons on March 1, 2012
According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, remembered, acted upon. My guess is the spread of spend might go something like this: [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged advertising association, ariston, Colin Gottlieb, computers, Dave Trott, Eric Cantona, ggt, holsten pils, Media, mgm, Mike Gold, nike, omnicom, Paul Simons, Pete Sampras, simons palmer, Toshiba, uk adspend, WPP
By Staff on September 22, 2011
Adspend levels in the UK declined for the first time in more than a year during the second quarter of 2011, according to the latest Advertising Association/Warc Expenditure Report. Ad revenues fell by 1.1 per cent year on year in the April to June period, at current prices. In the current dire economic circumstances this [...]
Posted in Clients, Finance, Media, News | Tagged aa/warc expenditure report, advertising association, budget cuts, direct marketing, london olympics, press, public sector, retail, Suzy Young, Tim Lefroy, tv, uk adspend 2011
By James Charlton on June 6, 2011
‘Let children be children’ was launched today by Reg Bailey, chief executive of Mother’s Union, at a primary school in Balham, London. It is the second government review into the commercial world in three years, and has the personal backing of the prime minister. Advertising to children has been mentioned specifically by both David Cameron [...]
Posted in News, Politics | Tagged ads near schools, advertising, advertising association, advertising standards authority, asa, carry on camping, David Cameron, internet, let children be children, Media, mothers union, music videos, Nick Clegg, ofcom, Reg Bailey, regulation, sexy images, tv, uk government, watershed, wonderbra
By Angie Dean on March 29, 2011
For a decade now online display advertising has been the poor relation of search (mainly Google) but now in the UK display is growing far faster than search, 27.5 per cent up in 2010 compared to eight per cent for search. And driving the growth is Facebook, which now has 30m users in the UK. [...]
Posted in Media, News | Tagged advertising association, apple, facebook, facebook studio, google, internet advertising bureau, iPad, mobile advertising, online ad growth
By Stephen Foster on March 18, 2011
There seems to be no end to the stream of daft communications ideas emanating from the UK coalition government as it tries to get its ads, mailers and PR campaigns on the cheap. Latest is a wheeze from
Posted in Agencies, Clients, Media, News, Politics, PR | Tagged advertising association, central office of information, coi, communications council, Francis Maude, Matt Tee
By David O'Reilly on February 23, 2011
AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 The Government seems to be going round in circles in its attempt to cut its expenditure on advertising and marketing. Last year it announced discount cialis big cuts to the Central Office of Information and sug cialis cheapest price gested that ads might be run on the BBC for free with [...]
Posted in Agencies, Clients, Media, Politics | Tagged advertising association, Amanda MacKenzie, Aviva, BBC, coi, Francis Maude, Sir Martin Sorrell, Tim Lefroy
By Stephen Foster on February 1, 2011
We’re reading between the lines here of course but WPP boss Sir Martin Sorrell and woman-about-everything-new-media Martha Lane Fox are advising the coalition government on its communications policy, in particular its desire to get more bang for its bucks (or, in this, case no bucks). As part of its ‘big society’ initiative cabinet office minister [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged aa, advertising association, BBC, coi, David Cameron, Francis Maude, government advertising, Mark Thompson, Martha Lane Fox, Sir Martin Sorrell, Steve Hilton, Tim Lefroy, us ad council, WPP
By Stephen Foster on January 17, 2011
They seem to be anyway as the IPA’s latest survey into advertiser intentions shows that 22 per cent of those surveyed cut their budgets in the last quarter of 2010 against 17 per cent that increased them. The IPA represents UK advertising, marketing and media agencies. All is not doom and gloom however, on balance [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged adspend, advertising association, asia, coalition government, far east, group m, ipa bellwether report, itv, marketing spend, WPP
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