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The history of gambling advertising: changes in the law and how it is promoted
By Jimmy Hartill Advertising is a vital part of running any business. It’s impossible to make money if nobody knows…
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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
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Tom Denford and David Indo from ID Comms: WPP’s Q2 results are the new normal
On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups…
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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?
On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both…
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months…
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Tom Denford and David Indo from ID Comms: why do CMOs never last?
On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most…
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Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what…
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Tom Denford and David Indo from ID Comms: what does a pitch consultant actually do?
In this week’s #MediaSnack, Tom and David discuss the role of pitch consultants at an important time of the year…
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Tom Denford and David Indo from ID Comms: are awards a waste of time and money?
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media…
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