Social Media
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Ogilvy and Hamlet mix hip-hop and street food for Coke’s ‘Foodmarks’
Some of the iterations of Coca-Cola’s ‘Foodmarks’ campaign are more diverting than expected, as is this from Ogilvy Singapore. It’s…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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OBE Worldwide experience agency buys into London start-up Playmaker
International experience agency OBE Worldwide has bought a majority stake in London experience start-up Playymaker Experiential. Playmaker, led by managing…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
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Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Peachaus strips off for confidence-building
Nervous public speakers are seemingly told to imagine their audience naked (let’s not go there) so ethical lifestyle brand Peachaus…
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TalkTV abandons broadcast channel for online as GB News wins out
Rupert Murdoch has given up his attempt to recreate Fox News for the UK with TalkTV, aka the Piers Morgan…
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Agency groups are still searching for a convincing narrative in a world of tech giants
The future for agencies (some of them anyway) is as a “validator” between the tech giants and advertisers, according to…
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