Finance
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System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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UK ad exports up 15.5% to £15.6bn in 2022
The UK is holding International Trade week to show there’s life after Brexit and the latest advertising export numbers for…
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Jeremy Stern: finding a healthy response to the new junk food advertising rules
Advertisers and brands working with food and drink products with High Fat, Sugar and Salt (HFSS) face a challenging time…
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Latest AA/WARC numbers show UK adspend only inching forwards
On the face of it the UK ad market is hanging in there despite a pretty grim economic picture: the…
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Omnicom buys digital commerce business Flywheel for $900m
Omnicom isn’t known for splashing the cash (although the founders of adam&eve might demur) but it has now: $900m for…
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WPP’s leadership issues go deeper than the holding company
WPP CEO Mark Read is copping quite a bit of flak in adland, although not, so far, in the City…
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WPP turns negative in Q3 2023
WPP moved into negative growth territory in Q3 2023, the worst performer so far among the big ad holding companies…
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UK digital adspend inches ahead in 2023, video ads up but search still rules
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB…
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Mother turns advocate for crypto Kraken
Cryptocurrencies help the world move forward to a better place, thinks Kraken and its new ad agency Mother. They’re more…
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