Finance
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Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness,…
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UK outdoor industry welcomes new Route research
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route…
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Five key questions investors should ask WPP
WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the…
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ITV CEO Adam Crozier hands out the cash although advertising revenues are flat
ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the…
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Greek TV airtime broking disaster comes back to haunt Leo Burnett and owner Publicis Groupe
Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged…
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Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to…
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WPP sets up giant production specialist Deliver
Thought WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet recently (by his standards, these things are relative) but…
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Samsung and Diet Coke star at the ad Oscars
The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super…
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Why UK out of home firm Outdoor Plus is remarkably well-connected
There’s a lot going on under the radar in OOH – or posters, as we anciently called it. And I’m…
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