Finance
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TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe)…
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Agencies and clients half agree on payment by results – but will it ever happen?
Agencies and clients have been arguing the toss about payment ever since the old commission system fractured. In this, in…
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What the ‘Internet of Things’ means for business
Even before CES 2014 back in January, the blogosphere was talking about the Internet of Things, without pausing to think…
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M&S blames website for another poor sales quarter
It’s not very often that someone in charge of something which has depressed sales and profits gets promoted to the…
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Omnicom and Channel 5: are the UK’s big media agencies working for themselves or their clients?
The short answer to the above should probably be: working for both. But Omnicom’s decision to pull all its advertising…
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P&G discovers the joys of brand management – again
It’s back to the future at the world’s biggest advertiser Procter & Gamble. The giant consumer goods company has re-installed…
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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and…
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Bloom merges with rm+p, Fetch opens in Berlin
Social media agency Bloom Worldwide (left), which is based in Brighton with an office in London, is merging with digital…
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Jen Smith of Maxus: why native advertising is a better deal for marketers than advertorials
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as…
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