Finance
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$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA
Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to…
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Tom Denford: pay agencies more for better performance
Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Murdoch tries to cap career with Time Warner mega-bid
You can’t keep a Dirty Digger down (pace Private Eye) and now octogenarian media mogul Rupert Murdoch (left) is trying…
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Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that…
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Guardian hires MEC’s Store to boost US operation
All of a sudden it’s go-go-go at the Guardian – proof, if any were needed, that a few hundred million…
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Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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Newspaper industry calls time on NRS as it plans new audience measurement system
The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine…
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