Finance
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WPP’s AKQA puts digital agency Potato on its menu
We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been…
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ID Comms’ Tom Denford and David Indo: Is digital display bust? Geiko triumphs again as does Havas
On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about…
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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note
WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain…
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Deloitte drives into marcoms with digital agency Heat
One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may…
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IKEA puts $444m global media up for review
IKEA has joined the ever-growing list of global advertisers reviewing their media accounts, putting its $444m media business up for…
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ITV’s production performance steers value to £10bn
ITV’s pre-tax profits rose to £641m in 2015 – £843m on an ‘adjusted’ basis, which is a hell of an…
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Exterion Media to launch Media for Equity financing model for UK start-ups
Out of home operator Exterion Media is expanding its EM Ventures with the launch of a Media for Equity programme…
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Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in…
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WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…
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