Finance
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Massive new ARF ad study reveals some old truths about how advertising works best
The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other…
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Peter Scott’s new venture Be Heard is up and running with MMT Digital buy
Entrepreneurs don’t come much more serial than former Engine boss Peter Scott and now his current venture, AIM-listed Be Heard,…
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Sorrell’s pay packet rises to £60m but there are some clouds on the WPP CEO’s horizon
It’s time to play that annual game of ‘is Martin worth the money?’ as WPP CEO Sir Martin Sorrell prepares…
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ID Comms’ David Indo and Alex Morse: the big vision for Publicis Media, Nielsen/Pointlogic and WPP’s results
On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO…
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New boss Ian Priest moves Grace Blue into the marcoms rainmaker business with SI tie-up
It’s interesting that headhunter Grace Blue has teamed up with M&A advisor SI Partners to launch a consultancy/company matchmaking service.…
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What does future hold for Starcom boss Laura Desmond as Publicis Media regroups?
Yet more violent uprootings of the deck chairs are afoot at Publicis Groupe as its new Publicis Media entity regroups…
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Does WPP’s Sorrell rue his Don Draper soundbite?
A soundbite can sometimes bite you back and WPP boss Sir Martin Sorrell is more fond of them than most.…
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Maria, Boris and Chris Evans: three reasons why the cult of celebrity backfires – for brands too
*Tennis player Maria Sharapova (below) is facing a four-year ban for taking some tablets she claims she’s been taking legally…
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Paul Simons: How does BT/Openreach get away with such lousy customer service?
Early last week our part of the country was hit by very high winds and horizontal rain. Officially a storm…
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