Finance
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Jaguar’s ‘fearless creativity’ goes Barbie and beyond
Here it is then, the new Jag concept car – the ‘Barbie relaunch’ as it’s already been designated by some…
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M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’
M&C Saatchi is finally moving on from its venerable ‘brutal simplicity of thought’ mantra as it approaches its 30th birthday…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic…
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Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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Jaguar’s EV relaunch is certainly being talked about – possibly not how the marque intended
Jaguar’s rebrand does not seem to going well, provoking that hardy perennial an internet storm. It’s been called “woke” and…
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APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
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Yannick Bolloré reveals takeover defence and big ambitions for independent Havas
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked…
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