Finance
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Can McVitie’s finally crack the global market?
Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new…
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New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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Dentsu Aegis retains $2.3bn Diageo global media
Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of…
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WPP’s Xaxis buys Linkpulse’s appliance of science to online headlines and images
I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.…
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Tom Denford from ID Comms: what is a media audit?
On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part…
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Daily Mail faces massive Melania Trump law suit
As if the press didn’t have enough problems on its hands, with advertising migrating to Google, Facebook et al, it’s…
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Unilever says brands lead to a bright future
Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so…
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Now Maxus has a global creative director – another sign of media agencies’ creative land grab?
Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them…
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MullenLowe revolution continues as CEO Elliott is replaced by Profero’s Dale Gall
The big clear-out at MullenLowe, the result of a merger between Interpublic’s Mullen and Lowe agencies, continues with UK CEO…
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