Finance
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How Lego revived itself through embracing social disruption
By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the…
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Jane Austin: is it curtains for Cannes? Publicis Groupe and WPP are revolting
The robots are taking over at Publicis Groupe Publicis Groupe is stopping all of its agencies around the world from…
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Publicis new broom Sadoun plots AI future with Marcel
That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job…
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Investment house MCap eyes bigger role as Omnicom trading boss Zonfrillo joins
There are all sorts of new beasts padding through the media landscape and one such is MCap, a US-based media…
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Publicis announces exclusive tie-up with China’s Alibaba
Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering…
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Neo@Ogilvy is latest WPP media agency casualty
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’…
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Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
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Senior Maxus leaders ship out to WPP’s new Essence
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as…
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Sorrell warns of massive media agency upheaval
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of…
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