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Publicis new broom Sadoun plots AI future with Marcel

That Arthur Sadoun doesn’t let the grass grow under his feet does he?

Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder Marcel Bleustein-Blanchet) which seems designed to turn the agency group into a mobile-fixated bunch of consultants.

And to pay for its development he’s – shock horror – canning all awards entries and other expensive marketing stuff. So up yours Cannes.

Which, I suppose, means that creative supremo Mark Tutssel, in the video above, won’t be doing his Cannes predictions for next year as he won’t be able to mention Publicis work. Wonder how much they’ll save on awards etc?

We’ll have to see if this is a gimmick or something that really does move Publicis into new territory.

But Sadoun is an interesting cove and no mistake.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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