Finance
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French ad blog puts London agencies on the map
London’s ad agencies have always had the knack of latching on to the next up and coming area, hence the…
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WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Now Havas joins the blockchain gang
Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas…
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New ANA figures from the US show that chief marketing officers are mostly male and nearly all white
Ad agencies are often pilloried as a “boy’s club” and a mostly white one at that. The same is broadly…
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Critical Mass wins global Mitsubishi digital account
Mitsubishi Motors Corporation has picked Omnicom’s Critical Mass – described as an experience design agency – as its global digital…
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Stephen Broderick of FirmDecisions: why transparency in media really shouldn’t be a new concept
Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and…
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Should you have branded packaging for your deliveries?
The packaging of your products is just as important as the product itself, and so investing in branded packaging for…
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MediaCom UK is Gunn Report’s top media agency worldwide
The Gunn Report (now owned by WARC) has ranked MediaCom London as the top agency for media excellence, as part…
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Santander ushers in a new look for the digital era
Santander has commissioned a new logo or “brand” as they say these days, somewhat inexactly, from Omnicom’s Interbrand. Much of…
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