Finance
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Is Sorrell planning a dynasty as he re-enters marketing fray?
Sir Martin Sorrell is said to putting £40m of his own money into his new acquisition vehicle S4 Capital, which…
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Sorrell is back with “next generation” advertising group
All those people who dismissed 73 year-old Martin Sorrell as too old to start again are now eating their words.…
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Unilever’s Keith Weed on marketing’s noble purpose
The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever…
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Effie names Pepsi top brand amid some strange choices
The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance…
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KFC goes full service in the US with Wieden+Kennedy – Accenture under fire over media
KFC in the US is moving its $230million media-planning and buying business to its creative agency Wieden+Kennedy. W+K will now…
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Publicis Groupe unveils A1 tool Marcel – advertising by app
We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s…
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Accenture makes its media move, WPP moves into Unilever
What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic…
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The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting.…
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JWT cuts back in New York after two years of turmoil
JWT has joined the ranks of New York agencies cutting staff according to Agency Spy, hardly surprising given the plague…
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