Finance
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Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about,…
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Cannes Lions: Twitter makes its bid to hijack festival
By Jane Austin in Cannes Cannes Lions is the ultimate microcosm of the ad industry, unwittingly exposing its warts as…
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Trump and Sorrell: the reality behind two great illusionists?
By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the…
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Steady as she goes says WPP’s Read – but are there storms on the horizon?
Here’s rear admiral Mark Read of WPP, in a suitably nautical setting at the Cannes Lions, telling Campaign – what…
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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming…
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New R3 figures show consultancies heading marketing M&A
They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing…
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So what’s Mark Read got to do to get the WPP CEO job?
Read (below) is currently joint COO with Andrew Scott in the wake of Sir Martin Sorrell’s departure but he seems…
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WPP’s most wanted: one new beating heart and one new CEO
Now that Martin Sorrell and his personal “horizontality” issues have become fodder for the tabloid press, WPP was able to…
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Talon sharpens retail offer with hyper-local Compass unit
Out of Home agency Talon Outdoor is relaunching its hyper-local planning team as Talon Compass, aimed at bringing accountable planning…
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