Finance - More About Advertising

StaffJune 11, 2019

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Roy Jeans: how the ad industry actively underpins “surveillance capitalism”

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit…

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General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy…

StaffJune 10, 2019

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Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for…

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WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with…

StaffJune 7, 2019

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WPP is opening another whopper European “campus,” this time in Dusseldorf to house over 2,500 people in 34,000sqm of space.…

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Virgin Trains may be on its way out as holder of the UK’s West Coast franchise in a row with…

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Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new…

StaffJune 6, 2019

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WPP is trying to pep up its marketing efforts in North America, where its sales have been dropping alarmingly, and…

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S4 Capital’s Sir Martin Sorrell (below) has been confiding to Digiday about his plans to buy a “first party data”…