Finance
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John Legend headlines P&G’s drive to “re-imagine creativity”
P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again,…
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Impero survey sets out to find reasons behind advertising’s “brain drain”
London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be…
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Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to…
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P&G goes it alone with in-house everything for Secret
Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy. Here’s its in-house effort: created, filmed…
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Global adspend to hit $600bn this year says IPG’s Magna
There may be a trade war between the US and China and the prospect of a shooting one in the…
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WPP (Wire and Plastic Products as was) joins global battle against plastic
It’s Cannes week of course and we can expect a number of announcements from agencies and others, many designed to…
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Cannes Lions: the old lady of La Croisette seems to have had a new blood transfusion this year
The Cannes Lions are the gift that keeps on giving, for owner Ascential at least. After a couple of years…
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Boys, boys: Sorrell tries to hijack Read’s WPP again
Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital.…
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M&C Saatchi and the7stars form new media agency MC7
M&C Saatchi and media agency the7stars are reported to be launching a new agency M&C7: “to help clients align their…
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