Finance
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50 per cent down – is April’s UK adspend falling off a cliff?
April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February…
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Austin Winton: limit choice, boost sales: how to reach consumers in a messy media landscape
Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has…
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Affleck leaves Dentsu X to take top UK role at Havas Media
Havas Media Group has lured Patrick Affleck (below) from Dentsu X to be its new UK CEO. He replaces Matt…
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CEO Read battens down the virus hatches at WPP – but early 2020 trading is promising
WPP CEO Mark Read has had a pretty good war so far and now he’s responded to the Covid-19 virus…
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Publicis scraps guidance until day of reckoning April 23
How are we to assess the fortunes – and management – of the big ad holding companies over the next…
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Mark Read: ‘This is medieval, isn’t it? It’s like the plague.’
WPP CEO Mark Read gave some insight into what it’s like running WPP at a time of crisis while speaking…
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BMW’s Mini launches global ad search
BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth…
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WPP’s Read backs agency efforts in the crisis – but are they doing enough?
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week…
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Facebook ad revenue hit hard even though virus numbers up
Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from…
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