Finance
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AB InBev launches in-house campaign for new Victoria through Hamlet
Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel –…
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MSQ launches Sustain with United Nations and World Economic Forum as clients
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul…
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Ogilvy’s Andy Main lures Devika Bulchandani from McCann in first big move
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from…
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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MacLennan in charge as M&C’s remaining founders quit scandal-hit agency
M&C Saatchi has cleared the management decks as it tries to emerge in one piece from last year’s accounting scandal…
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New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
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