Finance
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MullenLowe steers big new IPG purpose campaign for Knorr
Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture”…
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Omnicom brings up the rear (so far) among ad holding companies in grim 2020
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and…
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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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Adam Morton of UM: what the Facebook/Australia stand-off means for media
“Facebook hit the nuclear option with devastating impacts for everyday Australians..” That’s how news.com.au reported Facebook blocking news on its…
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What do marketers really want from their jobs?
A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking…
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Asda takes holding company route as it kicks off pitch
Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is…
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We Are Social wins Kraft Heinz social media in Europe
Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which…
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Is Publicis Octopus B2B deal another pointer agency groups are giving up on advertising?
Once upon a time any new creative agency that made an impact could expect the big ad holding companies to…
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JAA Media reveals new top management line-up
John Ayling & Associates, the UK’s oldest remaining media independent, has announced a new management line-up. Richard Temple moves up…
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