Finance
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Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
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Droga5 makes personalisation case for Facebook in the Zuckerberg/Cook privacy stand-off
Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to…
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Publicis launches Open Apprenticeship to attract less well off industry talent
Publicis Groupe is launching a new UK scheme to attract ethnic minority and low income talent into what it admits…
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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’
Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping…
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Kaizen wins Adidas digital task in Europe
Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will…
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South African agency Clockwork launches in UK
Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first…
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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Apple redefines the future of health – with its watch
It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you…
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