Finance
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MSQ wins Cancer Research UK lead digital role
Cancer Research UK has appointed MSQ to handle its digital marketing creative following a pitch. The move is part of…
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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Director Spike Lee turns crypto-currency advocate
Here’s a real, somewhat contentious oddity – from director Spike Lee no less. Spike has turned presenter and advocate too…
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Pernod Ricard shifts UK media to Manning Gottlieb OMD
Pernod Ricard has moved its UK media account to Manning Gottlieb OMD following a review handled by Abintus Consulting. The…
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S4 Capital’s MediaMonks becomes all-powerful..Media.Monks
Wot’s in a dot? Quite a lot according to S4 Capital which has unveiled its “unitary brand” for its operations…
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Wunderman Thompson takes Sage on the buses
Business software firm Sage – which now describes itself as the leader in “cloud business management solutions” – is celebrating…
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Marketing uplift lifts Procter & Gamble sales and innovation
Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% to $8.18 billion with…
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UK advertising to hit record £27.7bn in 2021 – AA report
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total…
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Now New Commercial Arts heads to Glasgow
New Commercial Arts, the one-year old London agency which has already bagged Halifax, Moneysupermarket and Vodafone international among others, is…
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