Finance
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VCCP wins White Claw hard seltzer
London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12…
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Will there be a profitable Act 111 for M&C’s Kershaw, Muirhead and Sinclair?
Another collection of big beast is stalking adland: David Kershaw , Bill Muirhead and Jeremy Sinclair, who helmed M&C Saatchi…
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George Parker: playing by the bizarre rules of the world’s biggest advertiser
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global…
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Global ad boom sparks MediaSense expansion deal
The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in…
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Is Coke wise to invite a meteorite into its orbit?
Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola…
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Trends in today’s leisure spending
We all know that it’s sensible to save our money for a rainy day, but no one can deny that…
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Why is Bob Hoffman so unimpressed by VMLY&R?
The estimable Ad Contrarian Bob Hoffman is away for a while on vacation so he’s left us with some parting…
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Former Saatchi saviour Adam Crozier continues rise at BT
We often hear about the absence of a marketing voice at the top tables of big companies these days but…
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Post-pandemic WPP hits recovery targets a year early
For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and…
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