Finance
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Vodafone rings alarm bells in new Ogilvy campaign
Whatever next? An interesting ad from Vodafone? The giant mobile network has confounded many of us over the year with…
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Publicis adds to APAC laurels with Standard Chartered win
New business seems to have slowed somewhat following the flurry of post-pandemic pitches but Publicis has won more than its…
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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St Luke’s beats three to Heathrow account
Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International.…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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HP plays catch-up with ‘Work Happy’
It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather…
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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