Creative - More About Advertising

2,266

MAA Ad of the Week: Hovis from VCCP

There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere…

StaffMay 22, 2025

3,875

“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and…

2,554

WPP’s AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up…

1 6,305

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years…

StaffMay 21, 2025

2,725

Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t…

3,069

Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…

2,284

Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a branded world in a…

3,552

The combo of independent Pablo and Accenture Song’s Unlimited seems to have taken over from M&C Saatchi as the UK…

2,841

Lucky Generals has won UK retailer Holland & Barrett, a big operator with over 1,000 stores in and outside the…