Creative
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AB InBev launches in-house campaign for new Victoria through Hamlet
Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel –…
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MSQ launches Sustain with United Nations and World Economic Forum as clients
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Adam&eveDDB chips in for Great Ormond Street children
Great Ormond Street children’s hospital in London is top of many people’s giving lists – in the past it’s been…
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Beats by Dr. Dre ad gets to heart of Black Lives Matter
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort…
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Will WPP end up with AKQA Grey after all?
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus…
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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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Metro’s Christmas message: help out hospitality
Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality…
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Vodafone shares ‘The Magic of Connection’ in Christmas campaign by Ogilvy UK
As if we needed reminding, Vodafone is showcasing the power of technology to keep us connected during the festive season.…
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