Creative
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Uncommon wins ‘The Week’ strategy and creative assignment in the US and UK
The Week has appointed Uncommon to help create a more meaningful presence in culture for the magazine, in a brief…
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Good old Coke is System1’s top Christmas ad – again
All that money spent on making new Christmas ads and Coca-Cola’s ‘Holidays Are Coming’ still tops System1’s measurement of emotional…
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‘I’ll get to you.’ Médecins du Monde’s promise is dramatised by agency Marcel
In the week that Unicef has come to the UK to work with hungry children, here’s yet another reminder that…
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
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Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t…
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Pintarget targets needy lockdown drinkers for Silent Pool
Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using…
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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