Creative - More About Advertising

Stephen FosterJanuary 26, 2021

824

New AA/WARC forecast paints much brighter picture for UK adspend in 2021

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…

Stephen FosterJanuary 25, 2021

904

Kraft Heinz, with a former CMO at the helm, should be reminding us of some of the great ads the…

Stephen FosterJanuary 25, 2021

721

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on…

Stephen FosterJanuary 25, 2021

912

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the…

StaffJanuary 25, 2021

925

MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe.…

Stephen FosterJanuary 22, 2021

714

It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in.…

Emma HallJanuary 22, 2021

501

Kamala Harris made triple history this week as the first female, first black and first south Asian American to hold…

Emma HallJanuary 22, 2021

1,015

Cannes Lions has lined up a remote judging system and named its jury presidents for summer 2021. Two UK creative…

Stephen FosterJanuary 21, 2021

1,184

Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even…