Creative
-
Kellogg’s Coco Pops gets its own digital platform in lively effort from Publicis’ K1
Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced…
Read More » -
Marketing agency Komodo launches Runway to turn influencers and celebs into entrepreneurs
Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim…
Read More » -
P&G turns to George Floyd issue with ‘widen the screen’
This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin.…
Read More » -
Lucozade’s new battle cry revealed – “It’s On”
Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean…
Read More » -
Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if…
Read More » -
Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for…
Read More » -
P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best…
Read More » -
Nielsen rankings show HM Government was the UK’s top advertiser in 2020, ahead of Unilever, Sky, and P&G
Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in…
Read More » -
Every little helps: Tesco packages up mobile with stores in new BBH campaign
Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some…
Read More »