Creative
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MAA Ad of the Week: Joint for Amazon
There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via…
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KFC and IKEA face off in Mallorca
KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental)…
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Sedge Beswick of Seen Connect: this is not the time to wonder if your brand should be on TikTok
One of the first questions clients ask me is how can they grow their Instagram following – then they promptly…
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Zac Efron and Jessica Alba star in Mother’s first ad for Dubai Tourism, a big budget thriller
Mother quietly won Dubai Tourism earlier in the year, and has spent the time since making a noisy, big budget,…
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Who Wot Why wins NYC fast grocery delivery service JOKR
London agency Who Wot Why has won a US brief, fast delivery grocery service JOKR in New York. WWW won…
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Post-pandemic WPP hits recovery targets a year early
For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and…
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MSQ wins Cancer Research UK lead digital role
Cancer Research UK has appointed MSQ to handle its digital marketing creative following a pitch. The move is part of…
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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Director Spike Lee turns crypto-currency advocate
Here’s a real, somewhat contentious oddity – from director Spike Lee no less. Spike has turned presenter and advocate too…
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