Creative
-
George Parker: playing by the bizarre rules of the world’s biggest advertiser
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global…
Read More » -
Cristiano Ronaldo and Wonderhood Studios hit the back of the net in LiveScore’s first ever TV ad
When a football goes in the back of the net, a lot can happen. Especially in this new ad for…
Read More » -
MAA Ad of the Week: VCCP for Twirl
London-based network VCCP has struck an engagingly downbeat tone for Mondelez (owner of Cadbury) and this latest effort for Twirl…
Read More » -
MullenLowe mainstay Green quits agency after four years
MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded…
Read More » -
Are we really ready to ‘electrify’ our driveways as British Gas suggests in new campaign for Hive?
Electric cars are the darling of marketers, and no doubt they represent the future for drivers, but they are still…
Read More » -
BMB wins staff-focussed Nike brief
Here’s a coup for London agency BMB and its owner Cheil, a brief from Nike to promote its stores. ‘Ask…
Read More » -
Zac Efron & Jessica Alba in Mother’s Dubai Tourism RomCom
For anyone who didn’t get enough of Zac Efron and Jessica Alba in the all-action first instalment of Mother’s campaign…
Read More » -
Cadbury Twirl turns psychic in new campaign by VCCP for Australia and New Zealand
Australian’s love abrasive humour, and VCCP’s ad serves as a suitably droll introduction to a new campaign that plays into…
Read More » -
Is Coke wise to invite a meteorite into its orbit?
Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola…
Read More »