Creative
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New Commercial Arts debuts for MoneySuperMarket with hard-hitting, money-saving ‘Super Seven’
MoneySupermarket has been struggling somewhat of late, its recent campaigns – ‘Money SuperMaaaarket’ – driving some viewers to distraction. Now…
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MAA Ad of the Week: Joint for ‘long-lasting’ Fox’s
London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with…
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Baileys goes to the movies with Hello Sunshine
Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of…
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It’s Pitt versus Clooney in the barista coffee wars
It’s the battle of the Hollywood heavyweights in the “real” coffee machine market now De’Longhi and its new brand ambassador…
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Droga5 has stars in its eyes for Barclaycard
You never know what you’re going to get next from London’s Droga 5, here it’s a faux documentary with the…
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DirecTV streams into battle with Serena Williams
US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in…
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Publicis Groupe sets up ‘Team Lift’ for $200m Planet Fitness win in the US
After a battle against Dentsu, WPP and Omnicom, Publicis Groupe has won the $200 million Planet Fitness brief and assembled…
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Space is more than the final frontier in bizarre new US recruitment ad
Want something else to worry about after Covid, climate change (NYC is currently under water) and terrorists once more roaming…
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Publicis says it’s now a platform and brings in Sylvie Ouziel to make it work
Sylvie Ouziel has joined Publicis Groupe as its first “leader of Shared Platforms,” which might mean everything or not as…
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