Creative
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Uncommon puts “the fire inside” PepsiCo’s Quaker Oats
Uncommon is putting out a steady stream of work for big brands this year – Google, B&Q, ITV, Twinings –…
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Now turns to animation for TopCashback debut
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time…
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Lovima takes to the airwaves to herald overdue women’s lib
It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60…
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Uncommon updates the cuppa in first campaign for Twinings
Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the…
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Giles Keeble: can creativity still function in a woke world?
Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice…
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Now MSQ buys production studio Brave Spark
Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be…
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IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring…
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Does FIFA 22 actually leave the real game behind?
“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable…
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Laurence Green: a winning gamble from Ladbrokes
A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are…
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