Creative
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Wunderman Thompson adds to diversity line-up with Sufia Parkar from McCann
WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff…
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Mars goes off-piste for Bounty Christmas
Ads come from unexpected places these days: Coca-Cola’s striking departure from Christmas tradition is from DentsuMB for example (MB being…
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DentsuMB UK creates Coca-Cola Christmas ad for 90 markets: Santa and the red truck take a back seat
Coca-Cola has been persuaded to give Santa a back seat in its Christmas ad this year, and the creative people…
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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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JD Sports and Cake create a Gen Z Christmas world
JD Sports has built a formidable presence against the pile-it-high-flog-it-cheap merchants by somehow or other remaining cool even as it…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Lucky Generals hits a new level with Amazon Christmas heart-wringer
The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large…
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Boots goes all out for a Christmas epic
WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna…
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Is a result on the way in the giant Coca-Cola review?
The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is…
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