Creative
-
From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
Read More » -
Isobel essays a new twist on romance for Savills
Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and…
Read More » -
Joint rewrites history for Amazon Prime
You can see why agencies are queueing up to work for Amazon: not only has it more money than just…
Read More » -
From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an…
Read More » -
Above+beyond makes flying debut for Proper Chips
This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack…
Read More » -
From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers…
Read More » -
Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
Read More » -
MAA Ad of the Week: BETC’s Emily in Paris
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies…
Read More » -
And the MAA UK Creative Agency of 2021 is….
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a…
Read More »