Creative
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Carter Murray in surprise exit from Interpublic’s FCB
Here’s one we didn’t expect: FCB global CEO Carter Murray (below) is leaving in March to be replaced by a…
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Dentsu beats targets as technology and CX drive business
Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth…
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Kendrick’s Super Bowl Mortgage ad tops USA Today list
Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the…
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Helmann’s sticks to ‘purpose’ for Super Bowl effort
Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part…
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Now NHS and M&C Saatchi go to war on heart attacks
The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but…
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BMW opts for fun with celestial duo of Arnie and Salma
BMW has now become the ultimate electric driving machine it seems, in this somewhat unlikely epic ‘Zeus and Hera’ from…
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Can ITV and Veg Power’s zombie brussels sprouts persuade kids to eat more veg – and fend off ad ban?
Noticed the other day that sales of “plant-based” food are plateauing, consumers getting tired of meat taste-a likes that don’t…
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MAA Ad of the Week: Amazon’s Alexa by Lucky Generals
This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products…
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Graham Swallow: which demographic offers the most untapped potential for brands?
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users…
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