Creative
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Carlsberg returns to Fold7 in blow for short-lived Grey
Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7…
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ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather…
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VCCP London ECDs Jonny Parker and Chris Birch: our Top Tips for Cannes
Tough this, predicting Cannes winners. Where do you start? There’s loads of good stuff. My top three all deserve to…
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MSQ signs up for Shell, Iris wins Dreams
MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Burger King’s Proud Whopper fails on technicalities
This ad from Burger King Austria celebrating LGBTQ+ community Pride misfired somewhat, with some tweeters surmising it was a play…
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Mathilde Lançon of BETC: my Top Tips for Cannes
Top Tips for Cannes Change The Ref – The Lost Class For me, it’s the masterpiece of the year. This…
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Mother to give up a year of profits from new clients who appoint them without a pitch
Finding an alternative to the traditional pitch has become a preoccupation across the industry. Mother has come up with a…
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McCann “de-ages” Messi for Mastercard
Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having…
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