Creative
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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?
Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2…
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Cannabis goes mainstream in the US, with campaign offering customers a choice of ‘vibes’
If you want to see what the legalization of marijuana looks like for marketers, watch this American ad for cannabis…
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MAA Ad of the Week: Royal Enfield from NCA
New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s…
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IPG creates new London agency dedicated to Bentley cars
Bentley Motors has appointed IPG to support its big push towards electrification, and the group has set up iX —…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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Buddy Media’s Georgina Bojarski picks her Desert Island Ads
Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line…
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O2 and easyJet find new ways to keep holidaymakers happy
With airport disruptions ongoing, this campaign could be a victim of its own success. O2 and VCCP have set up…
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Havas wins £4.9m UK government blood donor business
Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full…
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