Creative
-
MAA blast from the past: the first (and best?) iPhone ad
Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which,…
Read More » -
Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
Read More » -
Leo Burnett appointed Victorian Plumbing’s first ad agency
Online bathroom retailer Victorian Plumbing has appointed Publicis Groupe’s Leo Burnett as its first creative agency. There was no formal…
Read More » -
Adam&eveNYC debuts for NBA video game
Adam&eveNYC is hanging in there in the Big Apple market that has confounded so many British agencies (DDB obviously helps.)…
Read More » -
Ineos enters the consumer market with big budget handwash launch from The&Partnership
Ineos is an interesting company (although it doesn’t sound like it), massive in chemicals and now under boss-in-a-hurry Jim Ratcliffe…
Read More » -
Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
Read More » -
New ad restrictions in Holland and Nigeria make history
The Dutch city of Haarlem is the first in the world to ban ads for intensively farmed meat. From 2024,…
Read More » -
Bulletproof leisurewear and handcuffs: Mother launches new e-commerce site
Mother has been making its own products since launch more than 25 years ago. Early on, there was a paper…
Read More » -
MAA Ad of the Week: John Lewis uncorks the emotion for all life’s moments
Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with…
Read More »