Creative
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Kevin the Carrot is ‘Home Alone’ in Aldi’s Christmas parody
Aldi’s Kevin the Carrot has become a perennial Christmas favourite, and in this year’s ad he takes on the mantle…
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Mind the apps as McDonald’s launches Christmas charmer
McDonald’s is one of those advertisers that sets the bar at Christmas – indeed at any time – and this…
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John Lewis changes tack at Christmas with an ad that’s right for these times
It’s a different kind of Christmas in the UK (and elsewhere) this year with lots of people struggling to make…
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Mother’s The Or wins ambitious Harry’s
Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to…
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Asda leads the Christmas charge (so far) says System1
System1 has a system (as it would) marking ads on their emotional effectiveness. 5.9 is as high as you go.…
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Even in 2022, Christmas can be funny – at least in this Bluewater campaign
Landsec, owner of shopping centres like Bluewater in Kent and Trinity in Leeds, has turned up as a surprise contender…
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Scholz and Friends’ Schmidt becomes WPP’s first German country-wide president
WPP appears to be following the Publicis ‘country manager’ route with the appointment of Franck-Michael Schmidt (below), CEO of its…
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Argos stretches a point for its unlikely Christmas feast
Argos and agency The&Partnership have produced some decent Christmas ads over the years although it never strikes you as the…
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Is Lidl’s Christmas bear a necessity?
Lidl somehow plays second fiddle to Aldi in the UK, not least in its advertising. While we await the next…
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